Let’s face it we all want to grow our business but it can be a heck lot of decision ether to use social media marketing or SEO. Each of these two is not that bad, but a good marketer or let’s say internet marketer knows the best method to use in a particular situation and also the best combination.
Social media marketing has its pros and cons so also is SEO, I will spare you the bs and history side, ain’t gonna use that crap to buttress the point between the two, without any further ado, let’s dive in.
Social media marketing can come in different forms, either you are using Facebook, Instagram, Twitter, YouTube, they are all social platforms, note social media marketing can be free/organic or paid, so this is not a matter of cost, but a look at the core functionality or how it works.
One cool thing about social media marketing is, it takes a little less to shine, anyone can pretty become a celebrity overnight, that’s why you can see teen Instagram Influencers everywhere, yeah. I mean if you are committed you can promote the hell out of your products and make some cool cash and gain more popular.
Another cool side of social media marketing is, it connects to the deeper emotional side of people, we are humans, we are a social being, social media marketing when done right, converts better than SEO, don’t believe me? Think of influencers charging from 20 bucks to thousands buck for each promotion, if it were not cool deal, am pretty sure, no will surely go that.
And people will still buy those stuff even when it’s clear they don’t need them, they buy their celebs says it cool because it looks nice and other excuses.
It’s also the reason why people spend bucks and thousands on Facebook ads, YouTube ads, and even Instagram Ads because it gives almost instant results if done properly.
Another cool reason why social media beat SEO is its resonating effect. When a video/content goes viral, it can adjust to suit any purpose either for branding, commercial or any other kinds of stuff giving you a free promotion, which we cannot afford to spend at a go.
To cap it, social media marketing is also found to help scale faster, because you can reach a lot of audiences quicker, more people will be able to see your content. Compared to SEO, people will see your content either they want to see it or not. It doesn’t matter. Have you checked out a video that pops right on your face when you are browsing on YouTube, seen, “Popular across on Facebook”, on your Facebook timeline?
You were not the one searching for this content/video they just caught your attention, damn! content like this usually got our attention and are pretty cool, because social media platforms are wired to study your browsing behavior and gives you what you may be interested in, not what you’re looking for.
So, they usually succeed quicker in getting your attention and even convincing you to be positive to that content/product.
Enough of social media marketing! Let’s see why you shouldn’t abandon your SEO strategies to luck and not working on them.
Heck, who doesn’t like free stuff? And that’s what SEO promises to give each of its lovers. Now, the master of SEO is Google, you know that they are the king of search engines, that controls over 70% of search traffic worldwide, so, I will primarily be using Google as a guideline pertaining to SEO.
SEO – Search Engine Optimization can be is a nice way to meeting people who like to know more about your product, brands or even on a given topic, yeah, Google helps to arrange the world wide web content in an arranged form with its complex set of algorithms.
Why will you consider, SEO in your internet marketing strategy? SEO helps to connect interested people to the solution provider. This is what I mean by that statement. Everyone goes on to Google to look up a solution to a particular problem, for example, how to jumpstart a car.
No one will ever think of typing that on Facebook or Instagram (YouTube forms a quasi in this scenario as a social media and SE). That is why Google traffic or any other SE traffic converts way more than social media traffic because are looking for a solution and only goes to people to already have them.
So, quality of traffic is one, let’s look at, who owns the property. Social Media platforms are rented properties and can you shut out one day, they can even shut down themselves, where is Myspace? If you are using social media to promote your product, and Facebook decide to ban your ad account, what happens to countless data you have in your ad account, phew! They are all gone.
Using SEO strategy by focusing on your website allows shifting your attention and energy to your own online property, which is your website. No matter what happens you still control your stuff. Note, if you are doing spammy stuff to rank your website, you can also get your website banned/penalize on Google, but the chances are low compared to Facebook and others.
Any singular silly mistake on social media platforms can cost you. Another cools stuff is, SEO allows you to build your brand effortlessly. When people Google a name/brand and usually lands and click through a particular page/website. They will enjoy cheap and free traffic to boost their brands. So, it’s a quicker way to promote your product/service with almost done once effort.
You don’t need more likes/shares to gain more popularity across the SEO sphere, although it’s also a ranking factor. When you are ranking, definitely it will take a more resourceful/powerful website to overthrow you. Your ranking does not die off, unlike the social media effects, where thousands of contents are generated every minute, so why should keep serving yours?
So, SEO allows you to take the steps gradually to achieve results and can even penalize you if you are rushing things too much.
With SEO, people can find your content over and over again. Every summer, people look for summer materials like sweaters, thick books, thick clothes, probably in Europe, More alcohols, lol. You see, they are finding it over and over again, imagine your SEO strategies are solid, that means you have continual supplies of interested traffic to your website every now and then.
Isn’t that lovely, SEO also allows you to gain brand credibility. Let’s take for instance you are garment marker and your product are needed in large quantity for a particular cause, they may want to run some little backgrounds checks on your brands Google you on the web and see what other people are saying about your brands, that is what SEO can do.
Now, a good internet marketer knows how to combine both, to achieve massive results. For a startup, concentrating more of their efforts on SEO can save them some pennies and nada, since most startups are low on budget, while a celebrity from lifestyle, fashion will do well to start from the social media.
Hope you love this summation let me know what you think in the comment section!