Google AdSense allows a user to create ads from four different units; Text & display ads, Matched content, In-feed ads and In-article ads. All these ads are the ad formats that Google AdSense have put in place for you to earn from them. The most used ad units are Text & display ads and In-article ads. The reason for this, is that, people find it more difficult in placing AdSense In-feed ad because, they don’t have an idea on how to place it in between their list of articles or content on their blog.
In-feed ads are ads that flow naturally in a list of articles or products on your site to offer a great user experience. Do you know that, it is easier for visitors to click on the In-feed ads than any other ad unit presented by Google AdSense? In-feed ads fit seamlessly inside your feed, they’re not intrusive and they don’t break the user’s flow, thereby making a visitor click on them as they scroll down.
Features of In-feed ads
- They’re part of the user’s flow.
- They’re highly customizable.
- They use high quality advertiser ad elements.
Benefits of using In-feed ads
- Better user experience: In-feed ads offer a better user experience to your visitors. They’re part of the user’s flow and match the look and feel of your site.
- Monetizing new ad spaces: In-feed ads offer the opportunity to further monetize your pages by placing ads in new places, i.e., inside your feeds.
- Ideal for mobile: In-feed ads are ideal for mobile as they can help you to better monetize the smaller screen spaces available on mobile devices.
How to place AdSense In-feed ad on your WordPress blog
Head onto your WordPress dashboard. Under the list of options you have, tap Plugins > Add New. Type the word, Advanced Ads, install and activate the plugin. Now, go back to the Add New Plugins window, and search for AdSense In-feed Placement for WordPress, install and activate.
Just like Plugins, look under your WordPress dashboard and click Advanced Ads > Ads. Click New Ad at the top and wait for the next window to load. Leave that your WordPress window open, open a new window and go to your Google AdSense account. Click on ≡ > Ad units. On the next window, click on +New ad unit, select In-feed ads.On the next window, you would as on how you would like to create your In-feed ad. There is the option to let Google suggest a style or create the ad style manually. Even Google will recommend you to let them suggest a style for you. So, use the first option, enter your site’s URL, select either for mobile or desktop and scan the page. When scanning is complete, you would be asked to name your ad, do that and save. Google will give you a code, copy it and go back to your WordPress.
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On your WordPress page, you will be asked to name your ad for reference purposes, though it is not compulsory to do so. Scroll down a little and select your ad type as Adsense. Paste your code into the empty box and click get details. After doing so, save it by hitting the publish button by your side. You would be asked to choose your placement option, look for the one with In-feed on it and select it.
Now, head onto Advanced Ads > Placements. You should see the AdSense In-feed at the top with your ad in the item box. Here, you can adjust which position it appears on the page. That is, before which post to inject the ad on post lists, scroll down and save.
That’s all for that, you have now placed the In-feed ad on your blog. All you have to do is wait for some time for your earnings to start increasing if your site has the required stats. Did you encounter any problem, let us know via the comment box, or if you have anything to add, also let us know via the comment box.