Ads.txt (Authorized Digital Sellers) is an ‘Interactive Advertising Bureau initiative‘. Ads.txt clearly shows a text file that advertising companies can host their web servers, listing the other companies authorized to sell their products or services.
The initiative is supported by Google Adsense and some other advertising outlets like Infolinks, Doubleclick, Ad exchange among other. Other digital advertising platforms also support ads.txt
What is Ads.txt file?
Like from the definition above, Ads.txt file allows publishers to declare who is eligible to sell ads on their website. It is an initiative that was created by IAB Tech Lab, a non-profit organization focused on improving digital advertising standards.
Is Ads.txt file important?
When it comes to monetizing your blog, Ads.txt files is a very important component. Ad fraud costs millions of dollars in damages to online publishers and advertisers every year. Ads.txt file improves the transparency in online advertisement mainly by allowing publishers specify who can sell their ad inventory.
How to add Ads.txt files to Blogger
- First and foremost, go to your Blogger dashboard.
- Go to Settings>> Search preferences>> Monetization.
- Click on “Edit” under the “Monetization” tab.
- Copy your Ads.txt, paste it in the box and click on “save changes“.
How to add Ads.txt files to WordPress
- First thing you need to do is install and activate the Ads.txt Manager plugin from WordPress.
- Upon activation, go to Settings>> Ads.txt page to configure the plugin.The plugin provides an empty text area where you can add lines to specify each individual platform or reseller. For example, you can add the following line to declare Infolinks.
1| Infolinks.com, 3092621 , DIRECT
2| appnexus.com, 3251, RESELLER
As you can see Infolinks Ads.txt is similar to Google Adsense Ads.txt which can be;
1| google.com, pub-00000000000000, DIRECT, h09c67gtr0965gt9
The lines above have four fields that are separated by a comma. The first field is the company’s domain allowed to sell or resell your ad inventory. The second is your Publisher ID which is similar to your account ID on the advertising platform. The third field states the relationship type DIRECT or RESELLER. The last field is optional as it is not used by all platforms.