WordAds can be considered as another Google Adsense alternative, but only WordPress-based sites that are eligible to use it. When I say WordPress users, I’m talking to those Jetpack users on the premium or professional plan. Also, WordPress.com VIP (aimed at enterprise websites), and WordPress.com Business plan you can run your own ads. As long as you are within the circle of WordPress, you are eligible to apply for WordAds.
Features of WordAds
- They offer the best payout by partnering with over 50 of the internet’s top ad suppliers, including Google AdSense & Adx, AppNexus, Amazon a9, AOL Marketplace, and Yahoo. Since all these advertising partners compete against each other to place their advertising on your site, you get the best possible revenue for each ad.
- After you complete the application, you can install WordAds on your site in just a few clicks. No coding required! WordAds places the ads automatically, optimizes their placement in your page layout to give you the best retur. No need to approve individual ads. Just turn it on and WordAds does the rest.
- Trying to find your own advertisers can take up a ton of time, and with a single advertiser, you never know if you are getting the best deal. With WordAds, you get multiple advertisers with the convenience of only having to sign up for one program. And since they do all the legwork and negotiation, you can be confident that you’re getting great rates. Stop worrying about ads and get back to doing what you do best, making awesome content.
- They only partner with advertisers that display family-friendly ads, and a fraud prevention team proactively identifies malicious ads. That means WordAds won’t place an advertisement that contains nudity, promotes gambling, or makes fraudulent claims on your site, and you don’t have to worry what visitors will see. If you have any questions, Automattic’s global team of happiness engineers are always available to address any questions and concerns.
- WordAds uses retargeting, broad prospecting ads, private deals, and video campaigns to show your visitors ads to are relevant to them. This means that the ads displayed to your readers are based off their own browsing history. If they visit a commercial site they love, chances are they’ll see an ad on your site for those products. Each reader will experience different ads, targeted just for them.
WordAds currently has two placement options. Themes that run only one placement per page run them both below the first post listing on your homepage and at the bottom of each individual post. WordAds themes run 4-5 ad placements: a leaderboard horizontal unit in the header and a skyscraper vertical unit in one of the sidebars.
The ads from them, tend to be broad national campaigns, rather than targeted local or topical campaigns. They have found that the broad campaigns pay better. That said, visitors from countries outside the US and Europe will often see targeted local ads. While you have some control over the display of your ads via My Sites > WordAds > Settings, picking certain advertisers is not currently an option.
They do our best to maintain the highest standards for ads displayed through WordAds. They also have the ability to block specific ads network-wide, so if you see an ad featuring inappropriate content (like sex, drugs, or violence), please make a screenshot and right-click the ad to copy the URL it’s linked to. Don’t click the ad directly, as it will probably redirect to a different URL. Once you have this information, please feel free to contact them and they will investigate the issue.
When are earnings posted?
It can vary month to month, but they generally try to have earnings posted around the end of the month following the month in which they were earned (so January earnings are generally posted around the end of February).
Where can I see my earnings?
Once your earnings have been posted, you’ll be able to see them via the Earnings tab at My Sites > WordAds.
Can I have more information about my earnings?
Generally, you’re paid per impression (when the ad is seen by a visitor), not by click. That means the more visits you get, and the more each visitor uses your site, the more you’ll earn. What you earn can vary greatly per site, depending on the following factors:
- The amount of traffic.
- Where the majority of the traffic is coming from. (North American ad placements currently pay out at a much greater level than ads from other regions.)
- How many visitors are using ad blockers.
- The actual ads that are displayed.
Do ads run in emails or mobile phones?
WordAds does not run in emails. They are not displayed on smartphones, which is a fast-growing traffic segment.
Why do you need my Social Security number?
The IRS requires that they collect it if you are a US citizen.
How and when do I get paid?
WordAds pays monthly via PayPal. Payments are sent around the last day of the following month. If you earned less than $100 in a given month, your earnings will carry over to the next month instead.
I applied to WordAds. When will it be available to me?
WordAds advertisers have a minimum traffic requirement. Once you reach the level they’re looking for, your application will be automatically sent to them for evaluation.
What is the minimum traffic requirement?
A site generally needs thousands of pageviews each month to earn meaningful revenue.
Why do I need a custom domain name?
They are unable to provide WordAds for sites with the default free [example].wordpress.com URL, so you’ll need to either register a new domain name or map an existing domain name to your WordPress.com blog of choice.
3. Launching and pausing
What do I need to do to launch WordAds?
After you have filled out the application and met the minimum traffic requirement, your site will be reviewed to make sure it complies with the publisher standards. Then, they will then launch WordAds and notify you via your account email address.
Can I stop WordAds?
You can pause or stop WordAds any time at My Sites > WordAds. Be aware that if you pause WordAds you may still see ads on your site, unless you have a Personal, Premium, or Business plan.
4. New features
What are your plans for the future of WordAds?
Much of the work they do remains behind the scenes, like negotiating deals with ad partners around the world. Their primary goal today is to increase the payments per page for all our sites. We’re also investing energy in customizing new themes for WordAds.
People see WordAds as a trusted advertising advisor, not an open marketplace for advertising products. They have tested and continue to test dozens of ad partners and products so that their users don’t have to spend their time on that. Some sites have asked if they can add a specific ad network or sell ads themselves. WordAds is not a good fit for sites that look for total freedom to run whatever ads program they choose.